Rural Women Become Prosperous via E-commerce

December 20, 2018  Editor: Liu Yang

Many college graduates and migrant workers have set up their own online stores and become prosperous by selling homegrown agricultural products to urban residents since they came back to their rural birthplaces in the county of Xiushan, southwest China's Chongqing Municipality, several years ago.

Tan Haiyi, 28, used to work at a private training institute in the district of Nan'an in Chongqing and had a decent salary there after her graduation from Sichuan International Studies University.

Later, Tan gave up her work and returned to her home in Xiushan, when she found that urban people were interested in high-quality and nutritional agri-products.

Under the assistance of the Xiushan Women's Federation, Tan attended a professional training session on the management of e-commerce business initiatives and met with several teams there with common interests at the beginning of her entrepreneurial activity.

She thus quickly overcame the difficulties caused by inexpert skill and lacking of experience and reaped a big profit from her engagement in e-commerce.

Right now, her online store has an annual sales volume of nearly one million yuan.

Yang Xiu is another native and e-commerce practitioner in Xiushan. She was one of millions of migrant workers in large cities before she set up in October 2015 an online store like Tan.

She has also become prosperous from her business venture, which focuses on the production and sale of wooden toys on the internet.

Meanwhile, many people from other places have come to Xiushan and opened their own online businesses there due to local preferential policies on the development of e-commerce and the accumulation of rich resources in talents as well as logistics.

So far, the local women's federation has sponsored many rounds of vocational training on e-commerce and built a partnership of assistance with over 1,000 practitioners, including Tan and Yang, over the past two years.

(Source: China Women's News / Translated and edited by Women of China)

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