NE China's Liaoning Promotes Women's Involvement in E-commerce

May 19, 2017  By Jia Yingying  Editor: Hewater Liu

Liaoning Department of Commerce and Liaoning Women's Federation will work together in next three years to promote local women's involvement in business start-ups and innovation with a focus upon e-commerce, according to a statement made on May 17.

The latest campaign aims to speed up the growth of the e-commerce industry in Liaoning, help entrepreneurs better adjust to newly emergent economic conditions, upgrade the economic structure, and promote the development of the China (Liaoning) Pilot Free Trade Zone and Shenyang-Dalian National Innovation Demonstration Zone.

Furthermore, officials hope the scheme will encourage local assimilation into the Belt and Road initiative, create new stimulus in terms of economic growth, and encourage women to play a wider role in selling goods and services online.

In a jointly-issued document, the two government bodies say they expect to strengthen their cooperation in the construction of training bases, the development of female professionals, the utilization of existing resources, and the cultivation of brands and representatives.

More specifically, Liaoning Department of Commerce will prioritize its support in terms of policies, talent, platforms and resources. Liaoning Women's Federation will help locals, especially rural women, learn more about e-commerce and find employment or set up businesses themselves.

All of the efforts are being carried out to promote women's employment, increase their income and fight against poverty, said officials.

In addition to the training of 20,000 women, a total of 100 e-commerce service centres, business start-up internship bases and maker centres will be established in Liaoning by the end of 2019.

Moreover, 50 brands set up by women will be helped to open their stores in the online market. 100 service centres will be built at county-level and 50 model practitioners will be selected to further promote rural women's engagement in the sector.

(Source: cnwomen.com.cn/Translated and edited by Women of China)

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