China Women's Development Foundation (CWDF) and PepsiCo launched the 2018 Bring Happiness Home — Postal Parcel for Mothers charity campaign on February 7.
The launch activity took place in the Dongchuan district of Kunming in southwest China's Yunnan Province, bringing care to local mothers in need. There, executives and officials visited families and delivered parcels.
Zhu Baoming, project director of CWDF, said: "PepsiCo has long been a strategic partner of CWDF, contributing much in charity campaigns including Water Cellar for Mothers and Postal Parcel for Mothers. Working together with enterprises like PepsiCo with a high sense of social responsibility, we hope we can help more people in China, especially mothers in need."
"PepsiCo actively engages in promoting public welfare and giving back to communities," said Yao Weiwei, senior vice president of PepsiCo. "We are honored to participate in the campaigns and deliver happiness and warmth to those in need. We wish them a happy New Year."
Postal Parcels for Mothers is a major charity program initiated by CWDF in 2012 and is a winner of the China Charity Award, the highest charity award recognized by the Chinese government.
The parcels it provides contain daily necessities and warm clothes. In previous years, project members also visited some impoverished families and chatted with them in order to know more about their daily life and offer help.
In a similar vein, the theme of this year's event is "Building a Bridge of Communication and Mutual Understanding".
PepsiCo has provided support to the scheme since 2013, donated over 4 million yuan (U.S.$ 630,000) and helped over 30,000 disadvantaged mothers and their families in 12 provinces.
For the past six years, PepsiCo has been actively fulfilling its commitment of "In China, For China, and With China". In the future, it is expected to encourage more young Chinese people to get involved in charity events and make their own contributions to society.
(Source: Xinhua/Translated and edited by Women of China)