China's Generation Y a Driving Force in Outbound Tourism

February 25, 2015  Editor: Frank Zhao

Young Chinese adults born throughout the 1980s and 1990s have become major contributors to the country's outbound tourism, statistics show.

Their high consumption capacity has brought opportunities to business owners across the world, most recently over the past Spring Festival national Chinese holiday, which lasted from February 18 to 24 and which saw many young travelers take full advantage of their vacation time.

As an emerging group of consumers in tourism, Generation Y is in the peak of their career. Generally earning more than their parents, they have a worldliness and desire to travel around the globe that haven't been rivaled by the generations above them.

Besides sightseeing, the 20- and 30-somethings demographic group tends to pursue all-around travel experiences and is willing to spend more on food, accommodation and entertainment.

According to statistics from the World Tourism Cities Federation (WTCF), Chinese tourists aged below 35 years old comprised most of the country's outbound travel.

Based in Beijing, the WTCF is a non-profit non-governmental international organization initiated by Beijing and voluntarily formed by Berlin, Los Angeles, Barcelona and many other world-famous tourism cities and tourism-related institutions.

"The number of tourists from China is exploding. In order to better serve Chinese tourists, we are recruiting more Chinese staff member this year," said the owner of a duty-free shop in the Republic of Korea.

In late January 2015, a Chinese Pavilion opened at Hamad International Airport, in Qatar's capital city Doha, to attract Chinese consumers.

According to the Sydney Morning Herald, Chinese tourists spend around U.S. $3.9 billion a year in Australia, and that figure is poised to grow to between U.S. $5.8 billion and U.S. $7.1 billion by 2020.

(Source: Xinhua/Translated and edited by Women of China)

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