Female Entrepreneurs in E China Seize Opportunities to Promote Local Development

September 25, 2018  Editor: Xie Wen

Several outstanding female entrepreneurs in Zhejiang province, east China, have taken advantage of the internet and the support of favorable policies recently to develop their own enterprises and actively promote local development.

A prime example is Wang Jianjun. She is currently the president of Ningbo Jiaochen Group, which is primarily engaged in automobile sales and maintenance. Her company has achieved an annual output value of nearly 9 billion yuan (U.S.$ 1.3 billion) and ranks top among automobile sales service providers in the whole country.

The prosperous development of the business is largely credited to her rational judgment of economic trends, and a precise and timely response to policies.

Creating networks of cities and towns based on city clusters, enabling the coordinated development of cities of different sizes and small towns was a keystone policy in the report made to the 19th National Congress of the Communist Party of China.

With this in mind, Wang predicted that the policy's implementation would inevitably lead to more demand in the auto market especially in third- and fourth-tier cities, even townships and rural areas, where the potential of car consumption would be further released.

Wang said that, generally speaking, in the current pattern of economic growth, domestic demand has become the first driver of economic growth.

With internet technologies currently booming, and the preferential policy in place, the development of socialized service systems in the automotive market have provided more opportunities.

Thus, based on personalized service, Wang has maintained a passion and vitality for reform and innovation, and made transformation of management patterns from product-oriented to business-oriented ones, which has brought about a leap in the company's development.

Elsewhere, Lu Liping is the president of New Century Developing Group in Zhejiang. Her company is mainly engaged in building decoration and installation engineering with over 20 professional qualifications such as intelligence, decoration, electromechanical, security and fire protection. It has over 100 branches across the country.

With the concept of green building and the latest trends of the construction industry enjoying popular support among the public, industrialization and informationization of buildings has become a focus.

In particular, the rapid development of the so-called "Internet of Things" technology has further promoted intelligent applications.

As early as four years ago, to follow this trend, Lu produced a layout and focused on creating a new model for smart city integration with integrated assembly decoration. To this end, she founded a research institute for smarter cities, specializing in the development of smart systems for homes, smart communities, pensions, fire control and other related projects.

In addition, Lu invested in the establishment of the New Century Cloud Service Platform, to fully implement information management, and realize the whole process of engineering projects and the dynamic management of system-wide information.

Last year, she also invested over 3 million yuan (U.S.$ 437,000) on behalf of her company to build a smart city experience pavilion to allow people to experience the future smart city concept and fully demonstrate the new advantages of green building.

At the same time, Yu Qiaoxian in Yiwu, another well-developed city famous for its small commodity trade in Zhejiang, has greatly invested in and promoted local development.

Yu is now the president of the board of Zhejiang Senyu Pharmaceutical Co. Some 21 years ago, Yu started her own business selling a rare type of Chinese herbal medicine. On the basis of this industry, Senyu invested 5.18 billion yuan (U.S.$ 754 million) to build a "healthy town" in 2016 with a total area that amounts to 4.06 square kilometers.

This small town will realize the integration development of three main industries: ecological agriculture, intelligent industries and health services promotion and the combining medical care and pensions.

During the renovation process, the town retained four original villages and conducted renovations based on their original planning. It is expected that, upon its completion, villagers can build new houses, and also plant flowers and herbs at home, which would provide them with a stable income and employment.

In this way, Yu and her company have improved the rural living environment, increased the farmers' incomes, and revitalized the countryside.

(Source: Fnews.cc/ Translated and edited by Women of China)

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