A family photo of Zhou Shengjun's family [paper.cnwomen.cn]
Over the course of 30 years, a wedding photo studio in Chongqing, southwest China, has taken pictures for thousands of families and inspired many more people to pursue a happy marriage.
In 1989, guided by the reform and opening-up policy, Zhou Shengjun, along with his friends, founded the wedding photo studio Golden Ladies with a registered capital of U.S.$ 65,000, making it the first foreign-owned enterprise in the city of Chongqing.
In 1994, the studio gradually expanded in scale and became popular among locals through years of hard work.
Since 1999, the studio has created seven famous brands, including Maya and Children's Paradise. In 2006, the studio won the first ever China Famous Brand, as well as the only one, in the history of the country's photography industry, thereby becoming a leading brand in the field.
As of now, the studio has over 300 chain stores with more than 20,000 employees, and serves an average of over 200,000 new couples each year.
Last year, its sale revenue nationwide exceeded 2.7 billion yuan. Moreover, the studio has also extended its business to Canada and Thailand.
With the increasingly fierce competition in the field, the studio began to transform its operational concept from pursuing changing fashions alone to striving for bringing happiness to every family while keeping in line with the trends.
Currently, each couple who takes photos in the studio receives a brochure on the significance and value of marriage.
In addition, the studio has also established a college in an effort to help more people run and enjoy a happy marriage.
Photo taken at the Golden Ladies wedding photo studio opening ceremony [paper.cnwomen.cn]
Zhou Chen, Zhou Shengjun's daughter, writes down her wishes to her family and motherland. [paper.cnwomen.cn]
(Source: paper.cnwomen.cn/Translated and edited by Women of China)