China has the largest number of outbound tourists in the world, rising by around 5 percent year on year, according to statistics from the China National Tourism Administration.
According to the Administration, around 620.3 million Chinese tourists went abroad in the first half of 2017.
However, with the growing number of Chinese tourists, new ways of traveling and consumption concepts have emerged and been promoted. They are gradually paying more attention to the quality of trips and in-depth travel instead of doing shopping and other cursory tours, say commentators.
China's Outbound Tourists Report in the First Half of 2017, which is co-published by the Chinese Tourism Institution and travel website Ctrip.com, indicated that independent tours have now overtaken package tours in volume.
Besides, travelers tend to spend more money on "experiences" rather than shopping.
The same conclusions were made in China's Tourism Consumption Bill: Global Tourism Consumption Report 2017, which indicates that from January-April 2017, Chinese tourists spent 27.79 billion yuan (U.S.$ 4.23 billion), 37.2 percent lower than last year.
Experts say the changes are due to the younger ages of outbound tourists and the increase in the amount of overseas travel. Moreover, more convenient cross border e-commerce and improved average incomes also affected the changes, which are expected to follow the same trend into the future.
(Source: China Women's News / Translated and edited by Women of China)