'Post-90s' Generation Use WeChat Most During Spring Festival Holiday

March 5, 2018  By Han Yuanjia  Editor: Liu Yang

During the recent Spring Festival holiday in China, people born in the 1990s were the most active in terms of sending and receiving WeChat messages and electronic “lucky money”, and shopping for international products, according to a report.

The report, released by Chinese tech giant Tencent on February 21, says that a total of 768 million people used the social media app WeChat to send and receive hongbao, or red envelopes, during the holiday – an increase of 10 percent over last year.

Roughly 229.7 billion messages were sent on WeChat and 2.8 billion posts made on WeChat Moments, while the length of video and audio calls reached 17.5 billion minutes.

About 42.5 percent of these messages were sent by users who were born in the 90s, followed by those born in the 80s and 70s respectively. People under 23 were the most active population in receiving and sending hongbao connected with video and audio calls.

Moreover, the highest number of simultaneous online users for mini games reached 28 million per hour. WeChat users in total walked 6.4 trillion steps during the holiday.

In addition, young people were the largest group amongst Chinese mainland outbound tourists for overseas shopping. China's Hong Kong Special Administrative Region, Thailand and Japan were the top three destinations for such travels during the holiday.

(Source: morningpost.com.cn/Translated and edited by Women of China)

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