Women's Federation Boosts Women's Business via Livestreaming

 March 27, 2020

The Women's Federation of Zhenjiang City, East China's Jiangsu Province, held a livestreaming event to promote the spring tea launched by a local tea cooperative head Fu Yuxiang on March 20.

Fu Yuxiang, head of the cooperative, has 44-year experience of tea stir-frying. Fu and other tea workers showed their superb skills via the live streaming. Many netizens were amazed at the skills and ordered the tea when watching the live streaming.

Learning that many rural women and women entrepreneurs were facing difficulties in the production and sales of agricultural products due to the novel coronavirus (COVID-19), the local women's federation tried many ways to help them out. The federation, together with the Zhenjiang Agriculture and Rural Affairs Bureau, helped select high-quality specialties from their agricultural product bases and held innovative livestreaming activities to grab customers' attention and boost sales.

Cai Linlin, Vice-President of the Women's Federation of Zhenjiang City, said that the event also aimed at seeking and fostering a group of educated and skillful women influencers who can publicize knowledge of farming techniques, product marketing and business operation and management to more farmers, so as to improve farmers' skills and facilitate work and production resumptions as well as rural revitalization. 

According to her, more efforts will be made to organize "field classes" for women, which will be held in fields or on aquafarms in a bid to foster more talented women in agriculture and women entrepreneurs' innovative agricultural companies.

The city's women's federation also invited experts to provide consulting services in policies and techniques for female university students, rural women and people returning to their villages to find employment or start businesses. Those services would support family-run farms, agritainment, guesthouses and women's agricultural demonstration bases, enabling more women to increase their income right in their hometowns. 

Brochures, posters and public courses on family education would also be released to guide rural women and their families to foster good family traditions and build a beautiful homeland. 

In addition, the federation would cooperate with the Zhenjiang Disabled Persons' Federation to protect the legal right of girls with disabilities. The women's federations at all levels in the city would offer aid, care and subsidies to impoverished rural women with breast and/or cervical cancer as well as rural children in need. 

 

(Source: China Women's News/Translated and edited by Women of China)

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