All the employees of the Roffar Holding Group, which is headquartered in Xi'an, capital of Northwest China's Shaanxi Province, have joined Cui Ronghua, president of Roffar, in anti-virus combat.

Cui, also Executive President of the China Women's Chamber of Commerce under the All-China Federation of Industry and Commerce, has devoted herself to the fight against the novel coronavirus disease (COVID-19) since the first suspected case was found in the province on January 23.

Roffar is a comprehensive private enterprise engaging in estate management, nursing home, ecological agriculture and financial investment.

As the top leader of the company, Cui established a leading team of community service amid the fight against COVID-19. The company has donated supplies and money now totaling 2.2 million yuan (US $313,364) to the senior residents in nursing homes and local communities as well as nursing workers on the frontline since January 28. The donations include vegetables, fruits and nutritious food for elderly people.

She has also organized volunteers from the company to deliver vegetables and fruit to the communities every day, trying to better serve local residents amid the outbreak.

On February 5, Roffar sent 12,500 kilograms of pears to a command headquarters of the COVID-19 prevention and control unit of the General Hospital of the Central Combat Zone of the People's Liberation Army.

Cui has also been busy seeking channels to purchase protective gear for grassroots workers. As one of the leaders of the China Women's Chamber of Commerce, she called on more women entrepreneurs to join in the work of the COVID-19 prevention and control.

The ongoing outbreak puts small and medium-sized enterprises under great pressure, and the elderly care industry also encounters difficulties. Faced with such a challenge, Cui does not advocate layoffs or salary cuts, but tries to find new driving force and opportunities amid the pressure and difficulties.

Thanks to an early warning and timely response mechanism, as well as scientific management and joint efforts of all employees, the company has gained praise from the senior citizens at its nursing home during the epidemic outbreak, according to her. "The elderly people feel warm and safe here," Cui said.

However, there are still practical difficulties and problems, such as shortages of supplies and labor.

Cui suggested that the "Internet medical plus" model may become a new driving force for the integration of medical care and elderly care, calling on elderly care providers to give play to their role in daily health management and to integrate the advantages of the Internet and medical care so as to build a bridge of communication between patients and medical experts.

Meanwhile, Cui is considering how to offer high-quality services during the epidemic outbreak through combining intelligent estate management, community-based nursing services and intelligent agriculture after analyzing public needs.

"I firmly believe that under the strong leadership of the CPC Central Committee with Comrade Xi Jinping at the core, and with the concerted efforts of all Chinese people, the battle against the epidemic will surely be won, and China's economy will enjoy sustainable and sound development," said Cui.

(Source: China Women's News/Translated and edited by Women of China)