Jinhua Women's Online Entrepreneurship Alliance Established in E China

 September 2, 2020
A women's livestreaming event is held in Yiwu City, East China's Zhejiang Province, on August 18. [Yiwu Women's Federation]


The Jinhua Women's Online Entrepreneurship Alliance was established at a large livestreaming event in Yinwu City, East China's Zhejiang Province, on August 18. The alliance was initiated by six female entrepreneurs from the province's Jinhua City and already has 85 participating companies.

The alliance will serve as a platform integrating the city's high-quality resources in the industries of the social commerce, livestreaming e-commerce, new retail services in communities and e-commerce platform management, and provide livestreaming training sessions and multi-channel network services.

At the opening ceremony, a large live broadcast event, including 15 on-site livestreaming rooms and 85 online livestreaming rooms, was held to help promote high-quality goods in eastern and western China. 

Yang Chunxiao, largest retailer of agricultural and sideline products in the city's Pujiang County, participated in the live broadcast event to promote her products.

Yang got acquainted with live commerce after she attended a livestreaming training session together with cadres of the Jinhua Women's Federation in Yiwu.

She began to sell most of the agricultural products online after she completed the training session. She also established the Pujiang Women's Online Entrepreneurship Alliance, which recruited 300-plus members and achieved sales of nearly 30 million yuan (US $4.34 million) in more than four months.

Many female livestreaming hosts like Yang participated in the livestreaming on the site, seizing the opportunity to expand the online market for high-quality agricultural and sideline products in eastern and western China.

Lan Liqun, a broadcaster of the She ethnic group, promotes local specialties of Wuyi County, Jinhua City, during the women's livestreaming event in Yiwu City, East China's Zhejiang Province, on August 18. [Yiwu Women's Federation]


Tens of female live streamers participated in the event through the Internet. Nearly 70 percent of them were beginners to hold the livestreamed shows. It is the first time for them to live broadcast after they completed a seven-day livestreaming training course held by the Jinhua Women's Federation.

The alliance will establish a tutors' team of online entrepreneurship, motivate female live streamers and women who have started their businesses in the fields of social commerce, livestreaming e-commerce and new retail services in communities to get involved in online entrepreneurship.

It will also improve the training course system of online entrepreneurship and offer training sessions to women entrepreneurs, in a bid to help improve their operation technologies and enhance their competence.

Women's livestreaming demonstration bases will be built up in industrial parks, cultural and creative industrial bases, small commodity markets, breeding bases, homestays and agritainments, snack streets and enterprises in Jinhua. A series of targeted measures, including experience sharing meetings and cooperation with government departments, platform operators and colleges and universities, will also be taken to create a shared future for the members.

With the rapid development of the livestreaming economy, the Jinhua Women's Federation has held various training sessions for women to accelerate work resumption, poverty relief and economic development.

"Women's federations should serve women from their perspectives and help them solve problems," said Yan Xiaojun, President of the Jinhua Women's Federation, adding that livestreaming e-commerce is the common choice of the era and the general public.

A college student promotes agricultural products of Longnan City, Northwest China's Gansu Province, during the women's livestreaming event in Yiwu City, East China's Zhejiang Province, on August 18. [Yiwu Women's Federation]


(Source: China Women's News/Translated and edited by Women of China)


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