NPC Deputy Promotes Rural E-Commerce in Hometown

Liang Qianjuan introduces her hometown's agricultural products via a livestreaming show in her e-commerce service site on March 8. [Xinhua/Chen Bin]

Liang Qianjuan, 34, a villager in Huixian County, Longnan City, in Northwest China's Gansu Province, returned to hometown and started her own business in 2013 after having worked in South China's Guangdong Province for six years.

Liang began to run a village-level e-commerce service site, and she has gradually expanded the marketing channels of her hometown's agricultural products through an online shop on Taobao, China's major online shopping website. She has also promoted the products through a livestreaming platform.

Thanks to her efforts, local agricultural products, such as olive oil, walnuts, peppercorns, honey and eggs, have been sold to other places around the country. In 2019, the sales of the products increased to more than 7 million yuan (US $988,350) from tens of thousands yuan a year at the start of the business.

With Liang's help, more than 300 local households, among whom 100-plus lived in poverty, increased their income and became rich through e-commerce. Many rural left-behind women whose husbands have migrated to other places for work have been employed at their doorstep.

Due to her outstanding contribution to poverty relief work, Liang was awarded the honorary title of National March 8th Red-banner Holder in 2017, an honor given by the All-China Women's Federation to commend excellent women from all walks of life. Liang was also elected as deputy to the 13th National People's Congress in 2018.

"Rural e-commerce has really changed our lives. It is my honor to contribute to my hometown and make villagers to have better lives," said Liang.

Liang Qianjuan (L) talks with a villager and writes down his suggestions on rural e-commerce industry on March 8. [Xinhua/Chen Bin]

Liang Qianjuan (L) and villagers talk about rural e-business while peeling walnuts on March 8. [Xinhua/Chen Bin]

Liang Qianjuan (2nd, R) talks with villagers, collecting their suggestions on poverty alleviation through rural e-commerce on March 8. [Xinhua/Chen Bin]

Liang Qianjuan (R) unloads agricultural products grown by nearby villagers from the van on March 8. [Xinhua/Chen Bin]

Liang Qianjuan arranges the agricultural products on the shelves at her e-commerce service site on March 8. [Xinhua/Chen Bin]

Liang Qianjuan packs the agricultural products ordered by customers for express delivery on March 8. [Xinhua/Chen Bin]

Liang Qianjuan and her husband use mobile phone to check the sales on their Taobao shop on March 8. [Xinhua/Chen Bin]

(Source: Xinhua/Translated and edited by Women of China)