People visit the Barkhor Street in Lhasa, southwest China's Xizang Autonomous Region, Feb. 11, 2024. [Xinhua/Sun Ruibo]

LHASA, Oct. 21 (Xinhua) — Southwest China's Xizang Autonomous Region has launched its 2024 winter tourism campaign, offering discounted air tickets, hotel vouchers, and free admission to tourist attractions to draw more visitors during the off-peak season.

As part of the "winter tour of Xizang" campaign, now in its seventh year, Xizang is offering 10,000 "buy-one-get-one-free" domestic flight tickets, 10,000 free domestic train tickets, and complimentary hotel vouchers at premium accommodations for tourists traveling to the region.

Tourists have fun on the frozen Lake Namtso in southwest China's Xizang Autonomous Region, Feb. 8, 2024. [Xinhua/Sun Fei]

This photo taken on Nov. 13, 2023 shows the sunset scenery of Mount Namcha Barwa seen at Suosong Village of Nyingchi, southwest China's Xizang Autonomous Region. [Xinhua/Jiang Fan]

A tourist poses for photos in front of the Potala Palace in Lhasa, southwest China's Xizang Autonomous Region, Feb. 11, 2024. [Xinhua/Sun Fei]

The "winter tour of Xizang" initiative aims to maintain steady tourism growth year-round, with the current round of promotions running from Oct. 15 to March 15, 2025, according to a launch event held Friday in Lhasa, the regional capital.

At the event, the regional culture and tourism department signed cooperation agreements with several other Chinese provinces and cities. Local travel operators also formed partnerships with international tour operators from countries including Australia, Thailand and Germany.

A model presents creations during a fashion week in Lhasa, southwest China's Xizang Autonomous Region, Dec. 24, 2023. [Photo by Tenzin Nyida/Xinhua]

This aerial drone photo taken on Jan. 29, 2024 shows winter scenery of the Mapam Yumco Lake in Burang County of Ngari Prefecture, southwest China's Xizang Autonomous Region. [Photo by Tenzin Norbu/Xinhua]

Xizang is rich in tourism resources, offering breathtaking mountains and rivers, expansive grasslands and forests, and a deep ethnic heritage.

In 2023, Xizang welcomed 55.17 million tourists, a year-on-year increase of 83.7 percent, generating total tourism revenue of 65.15 billion yuan (about 9.2 billion U.S. dollars), up 60 percent from the previous year.

Artists perform in a new season of the historical opera "Princess Wencheng" in Lhasa, capital of southwest China's Xizang Autonomous Region, March 12, 2024. [Xinhua/Tenzing Nima Qadhup]

Tourists visit Mount Qomolangma National Park in southwest China's Xizang Autonomous Region, Oct. 27, 2023. [Xinhua/Zhang Rufeng]

This photo taken on Nov. 4, 2023 shows the Milky Way across the sky at night in Ngari Prefecture, southwest China's Xizang Autonomous Region. [Xinhua/Nie Yi]

(Source: Xinhua)

Editor: Wang Shasha