Anta Sports, a domestic sportswear firm, donated 40 million yuan (US $5.63 million) to the China Children and Teenagers' Fund (CCTF) at a ceremony in Beijing on October 25 to launch the Spring Bud Girls' Healthy Growth public-welfare initiative.

The first three-year plan for the initiative will be implemented from 2025 to 2027 to support the organization of girls' sports teams and growth camps and assist girl students of colleges and universities in the completion of their academic studies, bringing benefits to about 6,500 girls nationwide.

Song Li, Secretariat of the All-China Women's Federation (ACWF), said that the cooperation between Anta Sports and the CCTF has fully expounded the guiding principles of public welfare affairs and that it will fundamentally promote the healthy growth of children, especially the all-round development of girls, and carry forward traditional Chinese virtues.

Song stressed that the CCTF should bear in mind its original aspiration, fulfill corporate social responsibility, focus itself on such sectors as education, sports and health, meet the demands of the Spring Bud girls, explore new carriers and approaches for education assistance, sports empowerment and caring services, enrich and enlarge the service scope of the newly-launched program, and help teenage recipients grow up healthily and embrace a bright future.

Song called on students to cherish the time, carry forward the guiding principles of the Spring Bud Project, foster lofty ideals, and endeavor to grow into talent who can contribute to the development of the country and the society.

Lai Shixian, Executive Director and Co-CEO of Anta Sports, said the program will provide the Spring Bud girls with more opportunities to receive equal education and take part in sports activities, help them build up healthy body, nurture strong will and team spirit, and lay a solid foundation for their growth and development.

Lai noted that Anta Sports will fully leverage its resources and strength to facilitate the integration between sport-related public welfare and girls' education, offer them a wide range of supports in their growth, and stimulate their enthusiasm and love toward sports events.

At the inaugural ceremony, CCTF President Cong Zhongxiao received the donation from Anta Sports on behalf of CCTF and presented to the firm a donation certificate.

Li Ling, Vice-President of Anta Sports, gave an introduction to the implementation plan of the program. She and other attendees of the ceremony distributed education grants as well as sports products to student representatives.

CCTF Secretary-General Li Zhongming presided over the launch ceremony. Those in attendance of the event also included Wang Haijing, Deputy Secretary-General of the CCTF, Ren Xinzhao, Chief Supervisor of Anta Sports' Department for Corporate Social Responsibility, and representatives of Spring Bud girls.

(Source: CCTF/Women of China)

Editor: Wang Shasha