CWU Holds Seminar on Film-TV Financing and Marketing Skills

The Culture and Communication Department of China Women's University (CWU) held a seminar recently on "Experience Sharing for Movie and Television Drama Financing and Marketing Skills".

All students from the major of cultural industry management participated in the event, which was presided over by Wei Jinmei, a teacher from the Culture and Communication Department.

Jiang Yingtian, chairman of Beijing Yingtian Film-Television Culture Development Co., Ltd., also a well-known domestic film and television planner, analyzed several financing and marketing cases of films and television dramas and shared his experiences in the entertainment industry.

Jiang put forward the idea of "Creativity Brings Tangible Results." It means that film and television creators should utilize plot marketing and ideas-assisted models to produce more classics. Jiang said that winning audiences' comments and sarcasms is a kind of marketing to some extent.

Taking Mr. Jin's Happy Life as an example, Jiang said that Yingtian Company had selected a suitable and highly relevant advertising brand for implantation. The preheating of publicity videos, media outlets and product marketing laid a solid foundation for the promotion of the television series. Online topic campaigns have further attracted audiences and audiences' enthusiasms are at a peak. The hit of the drama led the audience to sentimentally consume and achieved a seamless win-win situation, Jiang said.

In addition, Jiang pointed out that this is a new era of creation and actual effect, as well as a society with a soaring digital economy. The basic situation of the recreation industry brings higher demand for rich ideas and advanced technologies.

Jiang communicated with those present and answered students' questions patiently after the lecture. His humor aroused students' interests and won warm cheering and applause.

The event led teachers and students to have a deeper understanding of the status quo of film-television financing and marketing, and provided direction and rich experience for CWU's professional curriculums.

(Source: China Women's University/Translated and Edited by Gender Study Network)